10 most popular online shopping sites in Poland
Allegro - the most popular e-commerce platform in Poland
The unquestionable leader in Poland here is Allegro, which was used in August by as many as 20,348,010 million Internet users in Poland on all channels (in August we had 28.9 million Internet users in Poland).
It is also the longest average time of use, 105.83 minutes, which is also slightly increasing - in July, when the website + application summary was first published, it was 100 minutes.
We can make purchases on Allegro via the website and the mobile application downloadable from Google Play, App Store, and Huawei AppGallery.
The eCommerce package is not terrible for AliExpress
On July 1, the eCommerce package came into force, which was to slow down the popularity of the Chinese platform in Poland. Nothing like that happened. In July, 11,050,020 internet users in Poland used this service, and in July it was 10,266,912, which means that almost a million new ones were added in a month.
It is worth noting that in May, AliExpress 6,214,150 users visited, although traffic from the application has not been measured here, it is clearly visible that the eCommerce package in no way slowed down the growth of the popularity of this platform in Poland, which records traffic over half what Allegro can boast about. It is still far from a similar average time of use, but it is still the third result in the TOP 10 e-commerce websites in Poland.
The AliExpress website and mobile applications are available for download at this link.
Media Expert is the most popular electro market
The most popular online electro market at the moment is Media Expert , which is ahead of its biggest competitor EURO RTV AGD by 1.5 million RU.
Interestingly, Media Expert is the most popular electro market among the young generation up to 25 years old.
EURO RTV AGD
In fourth place among the most popular online stores, we have EURO RTV AGD , which was visited by 7.8 million in August, a decrease by 200 thousand. RU compared to July.
Both electromarkets do not have a dedicated mobile application.
Empik.com
The top five is closed by the Empik website and application, which recorded traffic in August at the level of 7 314 462 RU. This, in turn, is a significant increase in popularity compared to July, when it was 6.7 million RU.
The Empik.com website and mobile applications are available for download at this link .
Rossmann
Rossmann, whose website and application were visited by 7,155,540 users in August, can boast slightly less traffic.
Rossmann 's website and mobile applications for three platforms are available for download at this link .
Vinted
The seventh place among the most popular online stores in Poland was taken by Vinted.pl, but at the same time, it was the second in Poland in terms of the average time spent on the website or on the application, which amounted to over an hour.
Vinted website and mobile applications .
Eobuwie
The list also included a typical footwear store, Eobuwie on the website, and the application was visited by almost 5.5 million users in August.
Eobuwie website and mobile applications are available for download from Goole Play and the App Store .
Castorama
The only representative of DIY stores is Castorama with visits that exceeded 5 million in August.
Castorama's website and mobile applications for Android and iOS are available for download at this link , and here from the Huawei AppGallery .
Lidl
The last position in the ranking is Lidl's online store, with almost 5 million visits to RU.
As you can see, in the entire TOP 10 we can find stores from almost every of the most important industries - we have two representatives of sales platforms, where we can buy almost everything, two electromarkets, a store with books, music or games, one drugstore, shoe store, picking, construction and a Lidl store with various home products. I think this is the best entry-level set of shops to visit in the coming pre-holiday season.
Parcel Forwarding Poland
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